TALKING POINTS FOR MITCHELL LEVY
Author Name: Mitchell Levy, pronounced “Lee Vee”
Bio to read.
Mitchell Levy is an accomplished Entrepreneur who has created 20 businesses in Silicon Valley including 4 publishing companies that have published over 800 books. Currently, Mr. Levy is The AHA Guy at AHAthat & CEO of THiNKaha. He is an international bestselling author with fifty seven business books and a contributor at Entrepreneur Magazine. In addition to these accomplishments, Mr. Levy has provided strategic consulting to over one hundred companies, advised over five hundred CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.
Can include at beginning or end of show.
You can join the conversation about thought leadership best practices on the LinkedIn group http://aha.pub/t-l-b-p he runs or watch episodes on being a thought leader at http://ThoughtLeaderLife.com.
Web sites to promote:
What part of the message is Mitchell most passionate about?
Helping people succeed by giving them the tools to share their experience with a larger audience. Marshall Goldsmith who was named by Harvard Business Review as the most influential leadership thinker in the world calls his book “#CREATING THOUGHT LEADERS” “The career Bible for thought leaders!”
Email address: firstname.lastname@example.org
Contact Phone Numbers including best times to be reached at each number:
Mitchell can talk about a number of topics. Here are a handful of topics you can focus a show on:
- How can anyone write a book in 8 hours
- How can your audience become Thought Leaders
- What are the 5 top Thought Leadership practices today
- Why do organizations need more Thought Leaders
- How is business changing and will continue to change
- How can you create a content machine that shows your Thought Leadership
- How can you take 1 piece of content, turn it into 5 on 10 platforms
- How can you do social media effectively with only 5 minutes a day
- What is a social media enabled eBook
- How can I quickly make physical and eBooks part of my Thought Leadership
Check out Mitchell’s 2×2 definition of thought leadership and the Thought Leadership Funnel™ which replaces the traditional sales funnel.
How does Mitchell sum up his message?
Organizations need to power a larger segment of experts/thought leaders among their ranks as 75% of the information gathering their prospects will conduct on their products or services will happen on the Internet prior to reaching out to them. According to Thomas White, President, C-Suite Holdings and CEO Network “Mitchell has captured the ‘secret sauce’ of what it takes to be a thought leader.”
Mitchell Levy, The AHA Guy, has written & shared from the AHAthat:
- “Today’s attention span is 7 seconds, make it count.” @HappyAbout #AHAthat
- “80% of the content you share as a thought leader should be someone elses.” @HappyAbout #AHAthat
- “100% of the employee base of an org needs to be thought leaders.” @HappyAbout #AHAthat
What are the most controversial aspects of his message?
The more pervasive a thought leader becomes, there’s a perception that they will want to be paid more and will leave the organization. This is not necessarily the case as the attention and training to the organization’s experts leads to higher employee engagement.
Questions to be asked that reflect the desired message to communicate.
- With over 150,000 people claiming to be social media experts on LinkedIn, why do you see the need to create thought leaders inside of organizations?
- Why should an organization work with their experts to be thought leaders?
- How many thought leaders should be in a 25, 1,000, 10,000, or 100,000 person organization?
- How are consumers (or B2B) customers finding products & services today?
- What does it take to be a thought leader?
- You have an acronym you use to help experts become thought leaders called H.E.L.P. What’s it stand for and how does it help?
- If someone is listening to (watching) this program and gets excited about what you’re saying, what are 3 immediate steps they can take to start the path to being a thought leader.
- What tools are used to be a thought leader?
- You say that anyone can write a book in 20 hours, really?
- You talk about getting content for your thought leadership without writing it, what do you mean?
- As an author of 56 books, you are certainly an expert in this area. I’ve heard you say that you wrote a book in 10 hours, but then spent 30 collecting endorsements. Tell me about that.
FIVE key talking points or personal quotations that pertain to the message.
- Most anyone can transition themselves from expert to thought leader in a narrowly defined space. It’s much easier with organizational support.
- Mitchell can show how to get attention in days/weeks and how to be a recognized thought leader within a year.
- Books are not dead and continue to be a great vehicle for communicating a message.
- Mitchell can articulate how to write a book in 20-60 hours or a social media enabled eBook in 2-10.
- An acronym Mitchell uses to evaluate and guide the activities of any expert/thought leader is H.E.L.P. which stands for Healthy following, Execute well, Leadership and Proven platform.
- Here’s a paragraph from the “Why I Wrote This Book” section of Mitchell’s book, Mitchell Levy on Creating Thought Leaders
“Having published over a couple hundred books, booked over one thousand speakers at conferences, academic institutions, and networking events, blogged and wrote hundreds of articles, there’s something that I do well. I know how to curate content. Curating content (i.e., you don’t have to write it all yourself) is what the twenty-ﬁrst century thought leader is all about. I want more people to know that. I want more people to do that. I want more people to succeed. Most of all, I want more people to get H.E.L.P.”
- Here are some relevant AHAmessages from the book:
- AHA #11: “The world seeks brands. People listen to and buy from people they know, like, and trust.”
- AHA #48: “When thought leaders speak, people listen! It’s one of life’s few remaining truisms.”
- AHA #55: “Thought leaders create trends and inﬂuence the industry.”
- AHA #68: “Those who make it to the top of the heap don’t just want it; they are passionate about it and they are driven to make it happen.”
- AHA #76: “There is one reason thought leaders make it look so easy: they work at it all day, every day.”
- AHA #105: “Make friends with other thought leaders in the space. Retweet their tweets, comment on their blogs, do them favors.”
- AHA #107: “The reason why books are great is that anything written is perceived to be true. What’s your truth?”
- AHA #125: “Your enthusiasm is contagious. Your excitement about your message radiates to the audience.”